In Amazon's latest move, an AI shopping assistant named Rufus has quietly launched and is now available to all U.S. users. This conversational shopping assistant based on generative artificial intelligence marks another innovation by Amazon in the personalized shopping service field.Rufus aims to help users save time and make wiser shopping choices through an intelligent Q&A service integrated within the Amazon shopping app. Users can ask Rufus any product-related questions at any time, and rece

Amazon Q, a new generative AI assistant from Amazon Web Services, can be customized based on client business needs, helping employees quickly solve complex issues. Amazon Q supports multiple services and applications, enhancing work efficiency. Additionally, Amazon Q offers functionalities to accelerate feature development and troubleshoot problems while ensuring data security and privacy through personalized customization based on enterprise roles and permissions.

Amazon Web Services (AWS) has recently launched a chat tool named Amazon Q aimed at users of its contact center service, Amazon Connect. Amazon Q acts like an AI assistant, allowing users to ask business-related questions using their own data, and it can display relevant information. Q can answer specific questions about the use of AWS, as well as recommend the best AWS services for projects. Each instance of Amazon Q varies based on the integrated services.